Featured collection
Shop now
Headwear
From ball caps and visors to knits and beanies, we've got the perfect accessory to show your Cardinal spirit!
SHOP TOP BRANDS
The Official Online Team Store of Ball State Athletics
Gameday Spirit (Formerly TIS College Bookstore) has been a staple of the Ball State University community for years, and now operates as The Official Online Team Store of Ball State Athletics. We have one store location in Muncie, IN located in the village at 1717 W University Ave. Check out officially licensed Ball State apparel from brands like Nike, Champion, and Cutter & Buck and more! We also print and design our own officially licensed Cardinal gear at our production facility in the midwest. Our selection of premium products available in a wide variety of styles and sizes makes us the perfect place to shop for a Cardinal sporting event or apparel to show your school spirit!
Shop our Wide Selection of Cardinal Apparel
Our mission at Gameday Spirit is to provide fans with the latest premium Ball State gear in a variety of styles and sizes. New products are constantly being added and enhanced so that fans can have a new variety of Ball State University apparel, accessories, and novelties to choose from.
We value our customer's passion for Cardinal athletics that's why we also offer sports-specific apparel. Want specific Cardinal Football apparel for tailgating at Scheumann Stadium? We have it! Are you in need of new Cardinal Basketball merch to wear to a game at Worthen Arena? We got you covered. Shop our variety of Ball State Cardinal sports gear for all your BSU sporting event needs!
Ball State University Cardinal Gear
Check out our new arrival Cardinal gear! If you are looking for specific BSU gear, check out the listed categories below:
Ball State Cardinal Novelties and Collectibles
Show your Cardinal pride outside of sporting events with novelties or collectibles. Check out our BSU Cardinal selection of merchandise to show your spirit from a variety of categories:
Why purchase Ball State University products from Gameday Spirit?
As the Official Online Team Store of Ball State Athletics, we’re proud to partner with Ball State Athletics to provide a second-to-none shopping experience for Cardinal fans. We’re a company that is proud to be a part of the Muncie community. Shop with us online or in-store for all of your Ball State Cardinal needs!